# Chat Master > Chat Master is an AI-powered WhatsApp lead qualification platform for businesses running Meta (Facebook/Instagram) click-to-WhatsApp ad campaigns. It automatically engages every WhatsApp lead, detects purchase intent, and routes only qualified conversations to the sales team — so teams spend time on leads who are actually ready to buy. Chat Master connects to a business's WhatsApp Business number and Meta Ads account. When a customer clicks a Meta ad and opens WhatsApp, Chat Master's AI reads the conversation (text, voice notes, images, video, and documents), asks qualifying questions, assigns a category, and flags purchase intent — before a human ever has to respond. Categorized conversation data also feeds back into Meta's Conversions API, helping ad campaigns optimize toward the leads that actually convert. Category: AI lead qualification for Meta click-to-WhatsApp ads (adjacent to WhatsApp CRM and WhatsApp Business API tooling). ## Product - [Home](https://chat-master.pro/): Product overview, value proposition, and how Chat Master qualifies WhatsApp leads from Meta Ads before your team responds. - [Sign up](https://chat-master.pro/register): Create a Chat Master account and connect a company. - [Log in](https://chat-master.pro/login): Access an existing Chat Master account. ## Policies - [Terms and Conditions](https://chat-master.pro/terms-and-conditions): Terms of service for using Chat Master. - [Privacy Policy](https://chat-master.pro/privacy-policy): How Chat Master collects, stores, and uses customer and conversation data. ## Optional - [Sitemap](https://chat-master.pro/sitemap.xml): Full XML sitemap of public pages.